Live Your Brand — Be a Part of Your Community

It is a sign of healthy brand implementation when a company actually lives out their brand. What use is a brand if you don’t maintain it through your company actions or if you don’t publicly implement it in your community? When you have a brand set, implementing it in how your company operates, how you […]

Manager at Family-Style Restaurant Knows The Importance Of Building Brand Integrity

I am always interested in discovering how businesses maintain the brand they have worked so hard to establish. Often when I am out, I will stir up conversations with the people who are ‘just doing their job’ by assisting me. Whether I am in a department store like Wal-Mart, or at a restaurant having a […]

5 Reasons Why Companies Need Branding

Branding is one of the most important aspects of a successful business. Major corporations spend billions of dollars every year in the U.S. alone to build and establish their brands. Why are these companies so adamant about branding?
There are a number of reasons as to why branding is such a significant tool for successful businesses.

Branded For Success - The Entrepreneur’s Quick-Start Guide to Making a Profitable, Lasting Impression

Jim Howard, Heather Kirk, Chris Howard
Excerpt from Chapter 1…….
What else is branding?
Branding is whatever people believe to be true about you, your company or your products and services. Note that we said whatever they believe to be true, not necessarily what is true.
How people perceive you to be becomes reality in their minds. If people […]

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