The three most powerful words to your business

The first word is what got you to read this post… It is attention. All businesses, whether offline or online, have to attract attention, which might be through advertising, logo treatments, the press, etc.
The second word is what keeps a customer engaged, retention. A good brand will retain and create loyalty with the […]

What do Apple, NASCAR, Staples and Heather Kirk have in common?

So, what do Apple, NASCAR, Staples and I have in common?
I own an Apple computer? Well, yes, but…
I like NASCAR? Maybe…
I buy my office supplies at Staples? Sometimes I do…
But no, that’s not it!
We are all going to be on a Teleseminar series together that you will not want to miss called […]