Brand and Branding - A Fundamental Difference

The common misconception in branding is that your brand and branding your company are the same thing. They are definitely related, but they are definitely not the same thing. We you can grasp the fundamental difference between the two, you can leverage your brand more effectively. Confusion between the two can lead to problems establishing […]

Keywords and Branding (Part 3)

The last two posts in this mini series dealt with finding keywords and then once you have found them, how to implement them on your site. This post really is the warning label for using keywords. You need to tread carefully because the integrity of your company’s brand is at stake. I am not trying […]

Keywords and Branding (Part 2)

Last time we look at the importance of keywords and how to find them. So the next thing is, what is the proper placement of keywords?
They should be in places where both search engines and visitors will see them. Most often we forget to put them in places where visitors will not see them, but […]

Keywords and Branding (Part 1)

Keywords are the foundation to search engine ranking. They are where it all starts. It is what the search engines look for to know what your website is all about. With all the different formulas that exist to get ranked, it all boils down to the keywords for your web page/website. It is keywords that […]

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