A Unique Way Of Looking At The Branding Process

Posted on November 1, 2007
Filed Under Brand Building, Brand Elements, Brand Integrity, Brand Maintenance, Branding, Christopher Kirk, External Branding, Internal Branding, Visual Branding |

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I ran across this at a corporate branding site. What a great way to breakdown how branding is used within a company. This is not for the beginner or the branding-faint-of-heart. For the small business and entrepreneur, who are my target market, you may not implement every branding element this illustration shows. At the same time, though, it can help you discover parts of your brand that you may be missing and help you set goals as you develop your brand. Check it out by clicking the image below.

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