Brand like the BIG companies - the press release about our book!

Posted on April 10, 2007
Filed Under Branding, Branding Books, Chris Howard, General, Heather Kirk, Jim Howard |

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Thank you for PR By The Book for all your hard work.

 

FOR IMMEDIATE RELEASE

Contact: Laura Donnelly (512)809-4618, laurad@prbythebook.com

 

Branding Success: Do It Like the Big Guys

Helping Small-Business Owners & Entrepreneurs Create a Profitable and Recognizable Image

When you think of successful company brands, what comes to mind: Starbucks, Wal-Mart, Volvo? Large corporations spend a great deal of time, resources and money on the process, but successful branding is an often overlooked investment for small-business owners and entrepreneurs, and is essential in today’s competitive market. Jim and Chris Howard (husband and wife team) along with business partner Heather Kirk provide keys to creating and building a trustworthy brand image in Branded for Success: The Entrepreneur’s Quick-Start Guide to Making A Profitable, Lasting Impression (Morgan James Publishing, 2007).

Branded for Success provides readers with practical advice and solutions for the critical relationship-building process, including: how to reach your target audience with color and fonts; tips for creating your graphic identity; and how much to budget for a brand that people will recognize at a glance.

The Howards and Kirk include thought-provoking exercises at the end of each chapter and case studies of both successful and not-so-successful brands. A bonus page on their website www.BrandedForSuccess.com (please capitalize B-F-S) offers valuable full-color pdf’s to compliment the case studies from the book.

The team explains the importance of creating an identity that demands respect and cultivates a free sales force of raving fans.

“Branding is whatever people believe to be true about you or your company, whether or not it is the idea you desire. If you don’t create your own brand, it will be created in the mind of your customers without you,” Jim Howard explains.

The Howards and Kirk reveal:

Marketing experts Jim and Chris Howard teamed up with graphic design and brand specialist Heather Kirk in 2006 to develop a comprehensive branding company and have made it their mission to make branding affordable for entrepreneurs and small-business owners. Their products include a home-study course as well as a weekend-retreat package that helps clients determine target markets and create lasting brands.

For more information, see www.brandedforsuccess.com. To schedule an interview, for review copies or information on placing an excerpt in your publication, please contact Laura Donnelly at PR by the Book, (512) 809-4618 or laurad@prbythebook.com.

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