Does the quality of your design influence the success of your product? (Part 2)

Last time we looked at how important professional design for you products are and what to look for in hiring a graphic designer. Once you have secured the services of a professional graphic designer, find out exactly what he or she needs from you. Then make sure you give everything required to the graphic designer. […]

Does the quality of your design influence the success of your product? (Part 1)

Let me answer that question by having you ponder another question. How much does good design influence you when you buy something? When you go grocery shopping, does the design of the packaging affect which food products you buy? How does the look of a car on the outside and inside change how you feel […]

Branding is communication that is perceived, not intended

How many times have your parents told you when you were young that it is not what you say, but how you say it? How often have you said something and it was perceived by the intended individuals differently than how you intended it? Branding needs to be considered the same way. When you are […]

A Unique Way Of Looking At The Branding Process

I ran across this at a corporate branding site. What a great way to breakdown how branding is used within a company. This is not for the beginner or the branding-faint-of-heart. For the small business and entrepreneur, who are my target market, you may not implement every branding element this illustration shows. At the same […]