Does the quality of your design influence the success of your product? (Part 2)

Last time we looked at how important professional design for you products are and what to look for in hiring a graphic designer. Once you have secured the services of a professional graphic designer, find out exactly what he or she needs from you. Then make sure you give everything required to the graphic designer. […]

Does the quality of your design influence the success of your product? (Part 1)

Let me answer that question by having you ponder another question. How much does good design influence you when you buy something? When you go grocery shopping, does the design of the packaging affect which food products you buy? How does the look of a car on the outside and inside change how you feel […]

The three most powerful words to your business

The first word is what got you to read this post… It is attention. All businesses, whether offline or online, have to attract attention, which might be through advertising, logo treatments, the press, etc.
The second word is what keeps a customer engaged, retention. A good brand will retain and create loyalty with the […]

What do Apple, NASCAR, Staples and Heather Kirk have in common?

So, what do Apple, NASCAR, Staples and I have in common?
I own an Apple computer? Well, yes, but…
I like NASCAR? Maybe…
I buy my office supplies at Staples? Sometimes I do…
But no, that’s not it!
We are all going to be on a Teleseminar series together that you will not want to miss called […]

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