What do Apple, NASCAR, Staples and Heather Kirk have in common?

So, what do Apple, NASCAR, Staples and I have in common?
I own an Apple computer? Well, yes, but…
I like NASCAR? Maybe…
I buy my office supplies at Staples? Sometimes I do…
But no, that’s not it!
We are all going to be on a Teleseminar series together that you will not want to miss called […]

A Unique Way Of Looking At The Branding Process

I ran across this at a corporate branding site. What a great way to breakdown how branding is used within a company. This is not for the beginner or the branding-faint-of-heart. For the small business and entrepreneur, who are my target market, you may not implement every branding element this illustration shows. At the same […]

Is Making The Customer Happy Always The Best Customer Service?

Whenever I ask someone what they consider to be great customer service, I usually hear similar responses. Most will respond with either doing whatever is necessary to make the experience better for the customer or doing whatever it takes to make the customer happy.
Thanks to all of the posters we have hanging on the walls […]

Live Your Brand — Be a Part of Your Community

It is a sign of healthy brand implementation when a company actually lives out their brand. What use is a brand if you don’t maintain it through your company actions or if you don’t publicly implement it in your community? When you have a brand set, implementing it in how your company operates, how you […]

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