The 7-Question Author Profile Quiz

If you’re an author, info marketer, small business owner or Entrepreneurial CEO and you have a book in your heart, then I have a quick multiple choice question for you to answer today. Here it is:
“How would you rate your marketing skills?”
(a) “I’m a veteran author/infopreneur in need of more JV partners to broaden my […]

Does the quality of your design influence the success of your product? (Part 1)

Let me answer that question by having you ponder another question. How much does good design influence you when you buy something? When you go grocery shopping, does the design of the packaging affect which food products you buy? How does the look of a car on the outside and inside change how you feel […]

Branding is communication that is perceived, not intended

How many times have your parents told you when you were young that it is not what you say, but how you say it? How often have you said something and it was perceived by the intended individuals differently than how you intended it? Branding needs to be considered the same way. When you are […]

A Unique Way Of Looking At The Branding Process

I ran across this at a corporate branding site. What a great way to breakdown how branding is used within a company. This is not for the beginner or the branding-faint-of-heart. For the small business and entrepreneur, who are my target market, you may not implement every branding element this illustration shows. At the same […]

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