A Unique Way Of Looking At The Branding Process

I ran across this at a corporate branding site. What a great way to breakdown how branding is used within a company. This is not for the beginner or the branding-faint-of-heart. For the small business and entrepreneur, who are my target market, you may not implement every branding element this illustration shows. At the same […]

Is Making The Customer Happy Always The Best Customer Service?

Whenever I ask someone what they consider to be great customer service, I usually hear similar responses. Most will respond with either doing whatever is necessary to make the experience better for the customer or doing whatever it takes to make the customer happy.
Thanks to all of the posters we have hanging on the walls […]

Live Your Brand — Be a Part of Your Community

It is a sign of healthy brand implementation when a company actually lives out their brand. What use is a brand if you don’t maintain it through your company actions or if you don’t publicly implement it in your community? When you have a brand set, implementing it in how your company operates, how you […]

5 Reasons Why Companies Need Branding

Branding is one of the most important aspects of a successful business. Major corporations spend billions of dollars every year in the U.S. alone to build and establish their brands. Why are these companies so adamant about branding?
There are a number of reasons as to why branding is such a significant tool for successful businesses.

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