Branding Yourself with Color

We’re conditioned to notice color. It’s one of the first things we notice on products or materials. The way we view those colors psychologically triggers how we feel and think. They even influence us to buy.
Your color choice will project a message about your business. When designing a brand, it makes sense to use […]

What’s In A Brand?

What is the first thing that comes to mind when you think about branding? When someone asks what I do, and I mention that I am in branding, the number one response that I get is “oh you mean like logos and stuff?” The truth is that logos are only a small part of what […]

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