The three most powerful words to your business

The first word is what got you to read this post… It is attention. All businesses, whether offline or online, have to attract attention, which might be through advertising, logo treatments, the press, etc.
The second word is what keeps a customer engaged, retention. A good brand will retain and create loyalty with the […]

What do Apple, NASCAR, Staples and Heather Kirk have in common?

So, what do Apple, NASCAR, Staples and I have in common?
I own an Apple computer? Well, yes, but…
I like NASCAR? Maybe…
I buy my office supplies at Staples? Sometimes I do…
But no, that’s not it!
We are all going to be on a Teleseminar series together that you will not want to miss called […]

Branded For Success - The Entrepreneur’s Quick-Start Guide to Making a Profitable, Lasting Impression

Jim Howard, Heather Kirk, Chris Howard
Excerpt from Chapter 1…….
What else is branding?
Branding is whatever people believe to be true about you, your company or your products and services. Note that we said whatever they believe to be true, not necessarily what is true.
How people perceive you to be becomes reality in their minds. If people […]

Branding - Making A Lasting Impression

What is the secret weapon that multi-million dollar corporations use and entrepreneurs and small business owners often overlook or simply believe to be out of their reach?
The power of branding is unparalleled. Major corporations spend billions of dollars every year on branding yet entrepreneurs and small business owners fail to see the need to take […]

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