Is Making The Customer Happy Always The Best Customer Service?

Whenever I ask someone what they consider to be great customer service, I usually hear similar responses. Most will respond with either doing whatever is necessary to make the experience better for the customer or doing whatever it takes to make the customer happy.
Thanks to all of the posters we have hanging on the walls […]

Manager at Family-Style Restaurant Knows The Importance Of Building Brand Integrity

I am always interested in discovering how businesses maintain the brand they have worked so hard to establish. Often when I am out, I will stir up conversations with the people who are ‘just doing their job’ by assisting me. Whether I am in a department store like Wal-Mart, or at a restaurant having a […]

5 Reasons Why Companies Need Branding

Branding is one of the most important aspects of a successful business. Major corporations spend billions of dollars every year in the U.S. alone to build and establish their brands. Why are these companies so adamant about branding?
There are a number of reasons as to why branding is such a significant tool for successful businesses.

What’s In A Brand?

What is the first thing that comes to mind when you think about branding? When someone asks what I do, and I mention that I am in branding, the number one response that I get is “oh you mean like logos and stuff?” The truth is that logos are only a small part of what […]

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