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Does the quality of your design influence the success of your product? (Part 1)

Posted on April 26, 2008
Filed Under Brand Building, Brand Elements, Brand Integrity, Brand Maintenance, Branding, Branding Products, Christopher Kirk, External Branding, Marketing, Visual Branding |

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Let me answer that question by having you ponder another question. How much does good design influence you when you buy something? When you go grocery shopping, does the design of the packaging affect which food products you buy? How does the look of a car on the outside and inside change how you feel about purchasing the car? During your house-hunting, does the look and layout of the house influence whether you want to buy it?The reality is that design plays a crucial role in consumers purchasing products. If you have not been taking notice how good design affects how you buy stuff, start taking note of it.

So how do you obtain a professional look to your products? First you need to acquire the services of a professional graphic designer. Whether you have one on your staff or have to hire one, do not attempt to design your products if you are not skilled in this area. Consumers can pick out the “homemade” design from a mile away. What if you have one of those templates you bought? Consider how many others bought them also. You may have difficulty making your product stand out and be unique. Plus the template you bought may not reach your type of customer either.

What do you need to look for in a graphic designer? Obviously years of experience is necessary. Your friend’s nephew who has been tinkering with photo editing software may not be your best choice to design a product that will represent your company. Experience with designing products for the same or similar markets as yours is a great asset. Check and see if the graphic designer has a portfolio for you to examine. Make sure that the graphic designer can do a quality design that will convert prospects into customers, not just eye-candy to look at. Something that looks really good to you may not necessarily attract clients to buy your product. If you are looking for a graphic designer, do to http://www.graphicsbyheather.com. Heather Kirk has been in the graphic design business for over 13 years working both in printing and online businesses. She also has the unique background of marketing that helps her clients have successfully designed products. Go to her website and check out her portfolio on her samples page. If you need her to quote you on a design job, fill out the contact form with all the details.

To learn more on how to create successful products through targeted design, go to http://www.designedforsuccessseries.com and order the Designed For Success Series for more information.

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